Why Talent Attraction is About Great Storytelling

Why Talent Attraction is About Great Storytelling We speak to Bryan Chaney who has been in recruiting for over 14 years, focused on recruitment marketing and employer branding. He is the Director, Global Employer Brand and Talent Attraction at Indeed but comes from the marketing world so deeply appreciates how consumer marketing maps to candidate marketing. He loves this niche in talent attraction and the community of storytellers that comes with it. Why should clients work with you and your agency? As a leader of internal employer brand at Indeed, our clients are hiring managers and business leaders who need to attract talent. To do that well, you need a good compelling story about what makes the job or team unique. And I really enjoy digging into each employee’s story to learn what brought them to Indeed. Why should candidates work with you? When you’re shopping for houses online, you look for the best company, the best photos, location, and description of the home you’re looking to buy. As an employer brand team, we create graphics and videos to really show off the employee experience #insideindeed and help them share their own story. Which means that in a world of home listing photographs, we’re the equivalent of the 360-degree video tour. What talent challenges are you faced with? Like many tech companies today, we face a global shortage of qualified software developers, as well as sales talent. We are growing aggressively and my challenge is to help amplify our brand and reputation. Most people know Indeed for job search, but we need them to think of Indeed as a place to work and grow their career. What are the most common mistakes you see recruiters make? I still see recruiters who don’t own and manage their personal brand. Potential candidates are scrutinizing us at the same time we’re screening them, and expect unparalleled transparency. Getting comfortable with sharing who you are is now critical to engage people who don’t know why they should trust you. The best source of hire? (job boards, career site, social, referrals etc) Our number one source of hire (like many organizations) is internal employee referrals. But as for the external source of hire driving inbound traffic, that’s absolutely Indeed. We’re lucky that we get to try all of the products in beta to see what’s working that’s new and fresh. We recognize that sometimes we also need to color outside the lines to make people notice, like sponsoring tech podcasts and hosting movie screenings.  What hard lessons can you share with us? For me, the toughest problems happen when I’ve started working without a plan, and without communicating that plan to my internal support team. I’m talking about HR leadership, Marketing, and the recruiters and sourcers who are doing the work every day. When you start early with your stakeholders, they will work to get you what you need, because your success (hiring) is in their best interest.  What are your top 3 tips to recruiters: You don’t just need to know how to fish, you need to think like one. There are many reasons why people buy/bite and understanding them will help you reel them in. Show off your personality. Your candidates are looking at you, and they want to know, like and trust who you are. Personalize your outreach to let people know that you care about who they are, and you’ve done your homework. Quite simply, don’t use the same words that everyone else uses.  What’s your tech stack? We use Avature CRM and ATS for applications and to manage long-term relationships with our candidates. Hootsuite helps us manage the @insideindeed social media channels and increase community engagement and EveryoneSocial for employee advocacy and amplification. For our jobs, we use Textio to analyze and improve the job descriptions for gender balance, and soon we’ll be piloting VideoMyJob.  Who inspires you and why? I’m impressed every day by the members of the Talent Brand Alliance, which Will Staney and I co-founded. It’s a community for sharing ‘next practices,’ and continually building a network of employer brand peers and knowledge. Being successful in a developing field can be intimidating, but knowing that you can lean on people with challenges just like yourself, is simply inspiring.  What’s up next for recruiting? Fundamentally, we have to get better at transparent communication after the application. We know how to advertise jobs, how to reach out to potential candidates, and how to drive inbound traffic. But once we’re assessing and reviewing candidates, as well as interviewing them, most of the communication grinds to a stop. I predict that communication about the recruiting process will improve drastically in the next year. Whether chatbots for QA or machine learning for automating candidate status updates with real-time feedback, we will get closer to treating the recruiting process like a normal human conversation. Connect with Bryan online.

Tips for Writing a Resume For College Applications

Tips for Writing a Resume For College ApplicationsWriting a resume for college applications can be a daunting task. It takes a lot of skill and a great deal of expertise to make a successful resume, yet not everyone has the skills or knowledge to create a great resume. Knowing how to write a resume for college applications will help you get your name in front of the most qualified colleges as possible.The first step to writing a resume for college applications is choosing a topic and addressing the right audience. Your resume should relate back to where you want to go with your education. This means that you can't expect to find a resume for college applications that has all the information about your hopes and dreams, because this information isn't necessarily relevant to the college's needs. Instead, focus on the past and present career goals of your target market, and do so by putting a specific picture of yourself.You need to demonstrate that you have the ability to keep up with current requirements for higher education by showing how you have addressed these requirements in the past. You can do this by writing a professional academic statement that gives details about how you handle projects, why you have a higher grade point average than your classmates, and any other details that show your ability to do well in school. Give a rundown of your leadership qualities and the reasons why you are qualified to handle the specific duties and responsibilities that you will be taking on at the college you are applying to.A signature line is an important part of your resume. Make sure that you write your signature in a professional manner, as opposed to hand writing it or using a font that is difficult to read. Keep the letter as short as possible without making it sound unprofessional, and then list it after the title of your resume.Finally, you should have one page of contact information that you submit with your resume for college applications. It doesn't need to be very detailed, but it does need to be complete, as much of your contact information should relate back to the college you are applying to. Be sure to include phone numbers, emails, and any other information you have used for your job searches that relates back to the college you are applying to.It's important to remember that the content of your resume for college applications is just one component of what you need to present. Your resume must be both good enough to attract a great college and to get your application in front of the most qualified colleges. So you should spend a little time on making your resume as professional as possible, even if you have little experience in this area.Research is one of the most important parts of getting your resume in front of the right people. Spend time learning as much as you can about the college you are applying to. Research online about their programs, and learn what they require from their students. You don't have to have the specifi c details, but you should know enough to understand what you should include and what you shouldn't.Writing a resume for college applications is a crucial part of the job application process. If you can't write a decent resume, there is no way you will be able to get your name into the admissions office for a great college. Even though it may take some work, it is well worth it in the end.

Why Carbon Neutral Certification and environmental policies are a must for 21st century

Why Carbon Neutral Certification and environmental policies are a must for 21st century The world of entrepreneurship is one of contrast in the modern age, as while it has never been easier to launch a business start-up there are also more financial, social and environmental challenges to face than ever before. Take the issue of carbon neutrality and similar sustainability practices, for example, which represent increasingly important considerations for businesses of all scopes and sizes in the current climate. Carbon neutrality is one of the most crucial considerations, especially as achieving this is now rewarded with an official accreditation that boosts your businesses green credentials. By implementing this and similar environmental policies, you can market your brand as a socially responsible entity while also accessing a number of additional benefits and advantages. With this in mind, let’s consider the core benefits of achieving carbon neutrality and implementing other sustainability measures:   Reduce your Businesses Operational Costs While achieving carbon neutrality may help your business to achieve a number of important and far-reaching goals, it is important not to overlook the impact that this can have on driving down costs. By their very nature, sustainability measures tend to eliminate costs as they are focused on reducing energy consumption and the usage of materials. In addition to this, public and private organisations are also continuing to incentivise the adaptation of sustainable measures, usually by using promotions and discounted price points. Avoid Future Compliance Issues   The move towards carbon neutrality has been a gradual evolution, and one that started with the idea of reducing the individual carbon footprints that are associated with businesses, households and individual citizens. This has since incorporated more creative initiatives, such as the implementation of carbon credits and now neutrality accreditation. The latest development creates a standard for small and large businesses to reach, which in turn may create sanctions and punishments for entities that fail to achieve carbon neutrality over time. To avoid this and maintain future compliance, it is crucial that you reduce your level of carbon emissions as quickly as possible. Compete with Rival Firms and Develop your Consumer Base   On a final note, it is also worth noting that achieving carbon neutrality will ultimately make your business more competitive in its selected market. This is due to the changing priorities of consumer, who are themselves increasingly concerned by environmental issues and keen to partner with sustainable organisations. If your business fails to meet environmental or sustainability stands, it may then lose out to more proactive and forward-thinking rivals that have prioritised eco-friendly procedures. You will also miss out on an opportunity to retain existing customers and ultimately expand into brand new markets. In Summary   These benefits can improve almost every aspect of your business, while achieving carbon neutrality will also ensure that you contribute towards a healthier, natural environment. So even though achieving this goal may require some form of initial investment, this will deliver financial and social returns if it is sustained over a prolonged period of time.

On the Job by Anita Bruzzese Why You Cant Remember Stuff at Work -- and How to Get Better at It

On the Job by Anita Bruzzese Why You Can't Remember Stuff at Work -- and How to Get Better at It I'll be the first to admit that my memory isn't what it was when I was 20-years-old, and I bet many of you would say the same even if you're only 25-years-old. That can become a problem in the workplace, where you may have to recall a client's name you met two years ago or remember exactly why a project ran into manufacturing turbulence last quarter. With so much information coming at us, it can be difficult to hang onto everything in our brains. Why, for example, can you remember the name of your third grade teacher but not the hotel you stayed at two nights ago? Several studies suggest that you may be able to improve your memory by grouping multiple items into related groups. For example, when test subjects are given a list of words to recall in any order, they tend to remember them in similar groups, such as fruits or vegetables. Memory experts believe that learning to cluster words speeds up recall responses and working memory capacity. Try it with things you're trying to remember at work, as well as these other methods for improving memory: Set up a routine. If you're always searching for your keys, make sure you designate a place at work and put them in the same place every day. Same thing with your unopened mail or items that need to be filed. Stop multitasking. I know, I know. You're one of those amazing people who is capable of writing an email, talking to a colleague on the phone and doing deep-knee bends. But your brain isn't functioning at it's best when you drag it in different directions, and studies have shown when you multi-task you are less likely to recall what you have learned. Get enough sleep. Successful people like Arianna Huffington are touting the benefits of getting more sleep, citing studies that show it's critical to your physical, mental and emotional well-being. No one has to know you went to bed at 10 p.m. if you feel like you're a wimp for getting more than four hours of sleep a night. Your improved memory and performance will be a big payoff for your career. Pause. If you're having trouble recalling some information, take a quiet moment and try to place yourself back in the place where you originally heard the information. Think about the conference room where you and colleagues were discussing a new timeline for a project. How did the discussion begin? Who was present? What was the mood of the room? Recalling those aspects can help trigger your memory and enable you to remember more specific information. What are some ways you keep your memory sharp?

How To Get The Most From Resume Writing Services Estimates

How To Get The Most From Resume Writing Services EstimatesMost people never give their resume to the attention that it deserves until they've done some research on resume writing services. That's because they think they can get away with filling out a page of the standard information, but most companies require a full-fledged resume that looks professional and presents you in the best light possible.This means that your resume will need to be not only professional looking, but also that it will reflect on you as the best person for the job. Companies are looking for people with skills, experience, and education who can do the job well. That's why you're going to need to know what to write in your resume before you start working on it.First of all, you should read through your resume a few times to ensure that you know what you need to include. The more you see it, the more you'll be able to recognize what you need to change or cut. Once you've finalized your resume, find a reputable company that specializes in this type of work to help you write it.It's a good idea to check the credentials of any company that you're considering using. You'll want to find one that is certified to work with employers in the specific field that you're applying for. A good example would be an accounting or legal company that can help clients with tax planning and financial planning. This gives your resume a greater chance of being reviewed by an employer and given an employer seal of approval.Do your best to turn a random resume into a professional resume that can stand out from the rest. Most companies require a brief explanation of your educational background in order to evaluate you. Therefore, include your high school diploma, high school equivalency, college degree, or certificate to make your resume appear better.It's also important to remember that the resume writer you choose is going to be asked to take your resume from an untidy document into a format that can be easily s canned and read. This will require you to format your resume properly. Some employers will ask that you use a word processor to do this job. Others prefer an easy to use program that can be used by the applicant directly.It's true that the size of your resume can determine the rate that you receive. However, it's also important to make sure that you put as much of your interests and talents as possible into your resume. Most companies look for potential employees who can do a number of things well, not just one or two.When it comes to getting a resume writing services estimate, the most important thing to remember is that you should do your best to present yourself as a good candidate. This means that you have to create a professional looking resume that you can use when requesting an estimate.

How to Develop Analytical Skills How It Can Benefit Your Career

How to Develop Analytical Skills How It Can Benefit Your Career When it comes to developing a successful career, analytical skills are extremely important in developing a successful career. Having heard this often, chances are that you got passed up for a promotion or raise.The problem is, however, that many do not realize what the analytical skills are that they need for the career that they desire. Although there are many analytical abilities you can hone, there a four basics that are essential in advancing in your career.AnalysisevalevalAnalysis is the ability to examine information in detail in order to draw a logical conclusion and understand the subject in more detail. For example, your company has handed out an updated handbook on future changes and proposals.Having analytic ability will allow you to differentiate the true meaning of the coming changes and what positions will be affected. To hone and practice this skill you can play brain games and work out math problems. Some of the best brain games include Sudoku, crossword puzzles and r iddles.DecipherTo decipher or interpret is the ability to comprehend what is being said and to communicate the significance of that information successfully to others. Because many careers involve various tasks and responsibilities, being able to comprehend and decipher information is paramount.For instance, if you worked for a marketing company you would need to be able to decipher information that you have gathered about the customers. In fact, having the knowledge and ability to accurately analyze the data will quickly advance your career.To enhance your ability to decipher what people are saying or comprehend research data results try learning how to recognize facial expressions and body movements.Accurate ConclusionsAn accurate conclusion is the ability to be able to recognize and comprehend the components within the information you are given in order to come up with a hypothesis. A likely scenario would be the ability to determine why sales have decreased and increased in the business. Then to replicate similar circumstances that will encourage sales.A great way to develop the ability to accurately conclude and access situations is by reading or watching mystery movies. Try to look for clues in the plot that help you develop investigative skills.evalIndividuals with analytical skills and the ability to make accurate conclusions would work well in many fields, including healthcare. If that interests you, then you may want to try getting your master’s in healthcare informatics.CalculationCalculating or evaluating is the ability to recognize the legitimacy of information being presented. Accurate evaluations require both analytical and people skills. Perhaps you have a new line of products and you ask consumers to fill out a survey about the quality of the products.Although the questionnaire is filled out in private, many will not respond honestly for fear of hurting someone’s feelings. Being able to calculate the true meaning of each question in the su rvey is a true asset to the business and a sure way to advance in your career.Wherever you want to go in life, analytical skills will definitely get you there. They will also help define you as someone who reliable in your career.

3 apps for your job search - Sterling Career Concepts

3 apps for your job search 3 apps for your job search If you have an iPhone oriPod Touch, and youre like me, youre always looking for new apps fun apps, useful apps, addictive apps, cool apps, apps for your kids, free apps, you name it. Well, today, I want to sharewith you 3 apps that can expediteyour job search or at least make it a little less tedious and a little more fun! Job Search Engine: LinkUp If youre not already using www.linkup.comonline, what are you waiting for?LinkUp only lists jobs posted on companies websites. Nothird party recruiters. No work-from-home scams. Real, authentic job postings from hiring companies. Anditgets even better. Now you can search for jobs from your phone.Search by keyword,location, company, or category, set up job alerts, save jobs to favorites, and apply to jobs directly through your iPhone. Interview Preparation: InterviewPro This one isnt free, but its just$1.99 and willhelp you study and brush up on interview questions anywhere, any time, any place.InterviewPro includes 80 questions and answers broken out by question type. Motivation: JobCoach This one is my favorite!Put the inspiration and actionabletips of ajob coach on your iPod!Set weekly goals, stay motivated with progress tracking, and receive 2-minute To Dos for manageable tips for all areas of job searching.Theresalso audio tips and aresearch library. The full version is $2.99, but test drive itforfree with JobCoach Lite. Let me know if you have a favorite app that helps with your job search, networking, or career management.